Bliss Energetics Primal Toothpaste (Cake Batter)

The toothpaste kids actually ask for. Primal Toothpaste in Cake Batter wraps Bliss's mineral-first, tallow-based formula in a sweet, marshmallow-y flavour that turns brushing from a negotiation into a non-event. Creamy, oil-based and cushioned — no foam, no drying detergents, no bleaching, no gimmicks.

Why you'll love it

• Kid-approved flavour. Organic natural marshmallow flavour, lightly sweetened with birch xylitol.
• 20% micro-hydroxyapatite — non-nano, bovine-derived, at roughly twice the level of most products. Enamel support without fluoride.
• Gentle by design. No harsh surfactants or foaming agents — comforting, not drying.
• Ancestral base. Grass-fed tallow gives body and a smooth glide without synthetic thickeners.

The minerals doing the work

• Micro-hydroxyapatite — the mineral enamel is largely made of.
• Coral powder — marine calcium, no synthetic fillers.
• Pearl powder — smoothness and brightness without harsh scrubbing.
• Olive oil infused with myrrh & miswak — time-honoured oral-care botanicals.
• Grass-fed tallow & beeswax — structure plus a soft protective seal that helps minerals stay put.
• Bamboo salt — a mineral-rich finish.

How to use

1. Scoop a pea-sized amount onto your toothbrush.
2. Brush gently and thoroughly until teeth feel smooth and clean.
3. Spit into a trash can rather than the sink to prevent drain buildup.
4. Repeat twice daily. Use within 3 months of opening.

Ingredients

Grass-Fed Tallow, Calcium Carbonate, Micro-Hydroxyapatite, Coral Powder, Birch Xylitol, *Beeswax, Infused Olive Oil (Myrrh and Miswak), Pearl Powder, Bamboo Salt, Marshmallow Organic Natural Flavor. *Organic

Contains tallow and beeswax — not vegan. Keep xylitol products away from pets. Kid-friendly unless there's a known ingredient allergy.

Check out more Bliss Energetics products